Shutterfly Cart & Checkout Strategy

Design does not happen, it is a deliberate choice.

Shutterfly had a cart & checkout experienced that was customized to gifting personalized gifts to multiple users, which mad it a non-standard flow that did not work well for the primary usecase of users sending to self. To convince the stakeholders that a change was needed, we got all the data and presented a strong case to change the flow. 

Though it was not our core competency, we convinced stakeholders that we need to change the cart and checkout flow and design.

My role: Lead UX Designer